A new study from the Center on Alcohol Marketing and Youth, in collaboration with UCLA, has found a striking correlation between teenage viewership and the frequency of alcohol advertising on cable television. The findings show that ads for beer, spirits and "alcopop" aired much more frequently when more teens were watching. While previous studies have shown that the average adolescent is exposed to well over alcohol ads on television each year, this is the first to demonstrate an association between ad placement and teen cable TV viewership. Cable TV attracts about 95 percent of all nationally televised alcohol ads.
Persons using assistive technology might not be able to fully access information in this file. For assistance, please send e-mail to: mmwrq cdc. Type Accommodation and the title of the report in the subject line of e-mail. Exposure to alcohol marketing increases the likelihood to varying degrees that youths will initiate drinking and drink at higher levels 2.
Alissa Fleck is a contributing writer for several community newspapers in New York City. She writes book reviews for an online magazine and hosts a monthly reading series. Fleck has also interned at a literary agency and worked as a university teaching assistant. She holds a B. Whether they are watching television or flipping through a magazine, teens are bombarded with advertising everywhere they turn, and it's not without its consequences.
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